HD2 — The Digital Experience Operating System

HD2Blade Programmatic Ads

Maximize Revenue with Programmatic Ad Integrations

With programmatic advertising on the rise, connecting to multiple ad platforms offers a great opportunity to boost revenue. However, efficiently integrating with several platforms can be complex. To solve this, HD2Blade has developed a Programmatic Integration Framework that makes it easy to connect, manage, and scale across multiple ad platforms through a single, unified process.

Key Features

Everything included in HD2Blade Programmatic Ads.

Standardized Integration

Multi-Platform Compatibility

High Reliability

Optimized Bandwidth

Unified Integration

A standardized method to integrate, retrieve, and display programmatic ads — compatible with a growing number of programmatic platforms.

Standardized method to integrate, retrieve, and display programmatic ads
Compatibility with a growing number of programmatic platforms
High reliability in retrieving and caching ad creatives
Optimized bandwidth usage, proven to work even over mobile networks

Programmatic Framework

Built over more than five years of dedicated development and architectural refinement, this framework enables publishers to easily connect and fully leverage programmatic advertising opportunities.

Dedicated Programmatic Apps

HD2Blade has created a dedicated app for each supported Programmatic Ad Platform. Regardless of the platform, the apps share a simple and consistent configuration process. Once set up, they can be added to campaigns and playlists with full scheduling flexibility.

Player Downloader & Caching

The HD2Blade player software handles ad media download and playback confirmation at a low level, giving full control over content download, caching, and playback verification — resulting in optimized bandwidth and reliable confirmation rates across all supported platforms.

Programmatic Events Tracking

Every programmatic ad transaction is tracked and displayed in real time on the player status page. An event filter allows managers to display only programmatic events for easy review.

Ad impression confirmed
Ad displayed for X seconds
Skipping due to no ad scheduled

Custom Player Attributes

Store variables used in conjunction with Programmatic Apps — such as a "Screen ID" to identify a specific screen within a programmatic ad platform. Multiple custom attributes allow different IDs across various platforms.

Programmatic Ad Reports

A dedicated reporting section for programmatic events that goes beyond tracking ad counts — serving as a vital tool for validating and reconciling performance data between the DOOH network and programmatic ad providers.

Programmatic Insights

Visual and interactive dashboards to analyze programmatic ad performance. View key metrics such as fill rate, ads played, and ads confirmed — fully interactive with real-time filtering.

Boost Your Plan with HD2Blade Add-ons

Take your network further with powerful HD2Blade Add-ons — from seamless programmatic ad integrations that maximize revenue, to real-time data bridges and APIs that put you in full control.

Ready to Add HD2Blade Programmatic Ads?

Contact our team to activate this add-on for your network.