Digital Signage is the best way to reach consumers directly at point-of-purchase or point-of-decision; TV, Radio and Print solutions are not as effective as time and distance create a sizeable gap between the ads and the advertised product. Digital Signage communicates with shoppers who are ready to buy and allows stores to collect in-store demographic data for the delivery of more accurate dayparting, cost per month calculations, and other measurements.
 
Digital Signage content can be customized depending on regional or local interests, demographics and buying patterns. Digital Signage audiences are ready to act, while all other media audiences are passive potential consumers. Ads are easier to recall and retention in Digital Signage is far better than in any traditional advertising media. Advertising expenses are easier to account for, as they can be tracked directly to sales uplift.